<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%">Wenatchee, WA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Jordan Okumura<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">04.10.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Stemilt Growers has launched its new blog The Stem. Visitors to the blog can find fresh recipes, tips, information, and farming knowledge about Stemilt fruits, including apples, pears, cherries, and summer fruits, according press releases.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <img src="https://cdn.andnowuknow.com/legacyWriterImages/thestem041013.jpg" alt="images040813" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“After months of behind-the-scenes development, it’s exciting to share our new blog – The Stem – with the world. The idea behind The Stem is to share our passion and knowledge for the fruits we grow with those that want to know more about them. The content will migrate through the seasons so that it’s as fresh as the Stemilt fruits people are eating at that time,” said Brianna Shales, Stemilt communications manager and main author on The Stem.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The name of the new blog is a play on the company’s name and heritage while also representing one of the defining characteristics of its fruits. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Stem has three different authors with Brianna Shales bringing to the blog information about fruit from all aspects. The posts will include tips, health and nutrition information, and how she utilizes fruit in her life as a busy new mom. Stemilt sales leader and 5th generation farmer, Tate Mathison will share his passion and expertise for farming with readers. He’ll give them a first-hand look at what is happening in the orchard during each part of the season and will also include info on the upcoming cherry season. Mathison’s grandfather, Tom, founded Stemilt in 1964 and his family continues to own and operate the company today. Lorie Hopcus, a self-taught cook that is responsible for many of Stemilt’s fruit recipes found on its website, will also share her expertise. She will dish on original and delicious fruit recipes and other creative ideas for readers to create at home. Hopcus is also the author of A Savory Nest, a food blog that she launched to capture and chronicle her favorite recipes, the release states.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Stem will have a new post each week, rotating authors and topics. Produce lovers can subscribe to The Stem by filling out a simple form to receive once-a-week email updates. Guest bloggers will appear on The Stem and editorial will be shaped around what readers are seeking in the near future.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“We want The Stem to be a place where fruit enthusiasts come together to learn or see something new and then share it with others. It’s another way that we can build a community and continue with our goal of building demand for fresh fruits – and all fresh produce – in the future,” said Shales.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Stemilt recently surpassed 21,000 likes on Facebook, started a Pinterest account, and began offering web visitors with free download offers, including a Pink Lady® Brand Apple Ideas Guide, to add to its social media efforts. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.stemilt.com/blog" target="_new">Stemilt</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
