WENATCHEE, WA - Stemilt’s Pink Lady® brand apples and Sunkist Cara Cara™ Navel oranges are coming together in a new combo pack tickled pink.
The duo’s Lil Snappers™ line will be featured in a new 3 lb. bag featuring a bright pink stripe that both companies are confident will catch eyes in retail.
“Our pink combo bag brings exciting flavors and high-quality fruit from Stemilt and Sunkist in a smaller size profile that’s perfect for kids,” Brianna Shales, Stemilt Communications Manager, said. “It’s a great grab-and-go item that today’s busy parents want to find in their journey to feeding their kids healthy and tasty snacks.”
The packaging has a press-to-close, resealable zipper and a sturdy handle, while the bag itself is designed to stand up easily in the hopes of making the item convenient both in-store and the private homes, according to a press release..
Both fruits also feature the pink theme, with the Pink Lady® brand’s identifiable pink skin and the Cara Cara™ Navel orange split open to reveal a pink center.
“It’s peak season for both Pink Lady apples and Cara Cara navel oranges,” Joan Wickham, Sunkist’s Advertising and Public Relations Manager, said. “Parents rave about Lil Snappers™ and how convenient they make it to get their kids to eat more servings of fruit. This vibrant and fun combo pack is a great new item to introduce in stores in the final months of winter and first months of spring in order to boost sales in two of the produce department’s most important categories.”
The newly packaged items are already available in cartons containing nine 3 pound bags per carton, which the companies assure are easy and ready for retail display.
