WENATCHEE, WA - When I see the Stemilt logo sitting prominently on a cherry display, I run straight to it. I know many other consumers feel the same, and a premium variety will be driving them toward shelves beginning this month. The grower announced that its 5 River Islands™ cherries recently became available and are sure to delight consumers with their unique origin story.
“5 River Islands cherries are grown in a special location to help wrap up the California season,” says Brianna Shales, Marketing Director. “This year’s crop is bringing premium flavor and sizes that will set them apart as the biggest and best cherries California has to offer.”
Shales went on to explain that the California Delta Region—which is home to 5 River Islands cherries—is where 1,100 square miles link nearly 60 islands forming one of the most unique farming grounds in the country. Five rivers flow through the Delta, including the mighty Sacramento and San Joaquin Rivers, which inspire the name of these cherries. They are picked at just the right time to maximize size, firmness, and flavor standards.
“As a result of its growing conditions, the Lapins take up to 10 days longer to ripen to a near-perfect finish,” says Shales. “The cool Delta breeze and evening temperatures are usually 5–10 degrees cooler than the Stockton district, making it an ideal place for 5 River Islands cherries to thrive. They’ll be worth the wait this summer with firm texture, high brix, and large sizes.”
Stemilt’s 5 River Islands cherries became available as of mid-June with peaks on large and jumbo sizes. The current 80 to 90 degree weather conditions in California are perfect for producing crisp cherries with high brix, Shales noted in a press release.
“Potentially, this premium variety of cherries from the West Coast will be available for Fourth of July promotions,” says Shales. “Cherries continue to be a huge retail driver in produce departments, and 5 River Islands cherries offer a unique opportunity to story tell and feature a premium pack of fruit.”
Retailers, be sure to get these premium cherries on your shelves before they’re gone.
