CHICAGO, IL - At this year’s United Fresh conference in Chicago, IL, Stemilt Marketing Director Roger Pepperl took the time to give me all the details on this year’s crop of Lil Snapper line of kid-sized apples and pears.
“Back-to-school is coming before you know it, and as we hit August, that becomes a big item for us and continues all fall,” Roger tells me. “We have a full category of assorted items in the Lil Snapper line, so we’re excited.
Stemilt is currently focused on its pears and Gala apples, which both feature packaging that includes a QR code to take you directly to the Stemilt website. Here, consumers can learn about the fruit, see tasty recipes, and play fruit-focused games.
To learn more about Stemilt’s upcoming programs and the Lil Snapper line, watch my full interview with Roger above.
