Summer Citrus from South Africa Kicks Off Season with First Arrival of Citrus to U.S.
- by Melissa De Leon Chavez
CITRUSDAL, SOUTH AFRICA - The vessel of citrus has come in, Summer Citrus from South Africa (SCSA) announced proudly as it looked towards a strong seasonal kick off.
The company has teamed up with sophisticated supply chain partners such as Holt Logistics and the Port of Philadelphia, a key partnership it said will help it provide a steady supply of fresh, sweet, and delicious citrus to the U.S. during summer months when domestic supplies are not in season.
“We are proud partners of Summer Citrus from South Africa. Their dedication to this market has been steady, bringing excellent summer citrus here for the past 17 years,” said Leo Holt, President of Holt Logistics, in a press release. “They are a strong member of the Delaware River Port community having a steadfast commitment to the safe, fast, dedicated, and direct vessel program that lands their product in a superb condition. The Liberty Bell rings in the summer in Philadelphia when the South African orange sunshine arrives.”
The first shipment contained mostly Navel oranges and Easy Peelers, with the second arriving this week with more fresh, peak-of-season citrus to consumers.
The company is in the midst of boosting its unique brand identity not only off of its growing momentum since key strategies were laid down in March, but with its three-month-long consumer promotion, Swing into Summer, due to kick up part two from July 15th to July 31st.
“We’re excited that Summer Citrus from South Africa producers have once again teamed up with Seatrade to bring dedicated shiploads of fresh and delicious citrus from sunny South Africa to eager consumers in the U.S.,” Howard Posner, General Manager of Seatrade USA, said.
The addition of influencer partnerships during this promotional period, SCSA said, provides exponential brand reach, with recipes and summer inspiration to help encourage shoppers to eat more citrus during these summer months.