Sun World Grants Additional Import License to Star Produce for Canada
- by Anne Allen
PALM DESERT, CA - Celebrations are in order over at Sun World International as the company recently expanded its import network. Its newest partner is a Canadian importer called Star Produce, which brings Sun World’s panel of licensed importers to 11 licensees. Through this exciting alliance, the company will further expand its supply and distribution of proprietary grape varieties throughout North America and Canada.
“We are pleased to appoint Star Produce, to further bolster our presence in the global fruit trade,” said Garth Swinburn, Vice President of Licensing for Sun World. “We’re confident that providing further access to our extraordinary grape varieties will allow our licensed growers to maximize their revenues, while increasing consumer exposure to our grapes and our varietal brands.”
Star Produce joins a leading list of Sun World import licensees in North America, including Camposol Fresh USA; The Oppenheimer Group; Dayka & Hackett; Divine Flavor International; Dole Fresh Fruit Co.; and Fresh Flavor International; as well as North American Produce Buyers Summit Produce, Vanguard Direct, and William H. Kopke Jr., Inc./Southern Fruit Import Co.
According to a press release, each of these companies holds a license to distribute and market Sun World’s full line of proprietary grapes in the United States and Canada from licensed Chilean, Peruvian, Brazilian, and South African suppliers. The licenses include the right to utilize the company’s varietal brand trademarks such as AUTUMNCRISP®, MIDNIGHT BEAUTY®, and SCARLOTTA SEEDLESS®.
“We are very proud to become an official licensed importer of Sun World grape varieties,” Star Produce President Jarrett Little said. “The opportunity to source premium varietal brands such as AUTUMNCRISP and SABLE SEEDLESS® from South American and South African table grape programs compliments our ‘Big Taste’ line of fruits and vegetables.”
Cheers to another fruitful fresh produce alliance!