BAKERSFIELD, CA - Sun World International recently announced it successfully stopped fraudulent activity on TikTok. The company was made aware that unauthorized individuals were attempting to misrepresent the company on TikTok, falsely claiming association with Sun World and promoting fraudulent services under the guise of providing technical support for AUTUMNCRISP®.
"Sun World maintains a zero-tolerance policy against infringement," Michael Stimson, General Counsel and Vice President of Intellectual Property, stated. "We will vigorously pursue legal action against any entity that attempts to unlawfully exploit our intellectual property."
According to a press release, the company was made aware that unauthorized individuals were attempting to misrepresent the company on TikTok, falsely claiming association with Sun World and promoting fraudulent services under the guise of providing technical support for AUTUMNCRISP®.
Sun World’s legal team was quick to act and filed a complaint with TikTok to address the fraudulent content. As a result, TikTok removed the misleading advertisements, ensuring users are protected from deceptive practices.
The company went on to note that any party seeking to grow Sun World table grape varieties, marketed under renowned consumer brands including RUBY RUSH(TM), AUTUMNCRISP®, MIDNIGHT BEAUTY®, SABLE SEEDLESS®, ADORA SEEDLESS®, and SCARLOTTA SEEDLESS® must obtain a valid license from Sun World.
To safeguard its intellectual property rights and maintain the integrity of its varieties and brands, the company remains steadfast in its commitment to innovation, quality, and ethical business practices.
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