Welcome, to Shop Talk! Natalie Erlendson, marketing manager for Sun World, joins ANUK today to talk about the company's current online endeavors. Their new website was designed to be an online destination where consumers, customers and employees and the company's international licensed growers can interact and gain access to a variety of resources. The site provides the viewer with tools they can better familiarize them with the Sun World brand, products and helps to make a more informed and efficient, in-store shopping experience. Sun World seeks to build upon the at-home experience as well. The consumer can research their purchased products online and view videos about the product, how it was grown, where it was grown and what the cultural practices are surrounding the product. Seasonality information is also accessible as well as consumer handling tips to help insure the product's freshness. For ideal ways to prepare and serve the purchased products, individuals can use the Sun World's recipe application to make meal planning quick and easy. The company also looks toward using the technology to help support the company's trade partners as they try and engage the customers with the Trade Resource section, which touts a whole section dedicated to this goal with a brand library, product and packaging specs, food safety, traceability, and instant certifications. For Sun World's fresh new online experience, please visit www.sun-world.com.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
