VALENCIA, CA -Sunkist managed to pull out another year in the billion dollar revenue range for FY 2014, making this the company’s fifth consecutive year in doing so.
While the weather didn’t appear favorable, Sunkist’s President and CEO Russell Hanlin credits the company’s success to the efforts and strategies of the team.
“An extended cold period in December 2013 posed challenges, but the dedication and hard work of our growers and shippers, in combination with a disciplined sales strategy, allowed us to achieve positive results,” Hanlin said, according to a company press release.
Some of those effective strategies included moving the company headquarters from Sherman Oaks to Valencia, California, bringing the company closer to its growers and offering a strong investment opportunity, as well as continuing to grow its licensing program. With 49 total licenses across global markets, the Sunkist brand is now used to market approximately 700 products in 77 countries, setting them up for what they hope to be a streak that continues to climb.
“Sunkist, as a 120-year old organization, has a rich history that this new space honors along with updated technology that helps us better communicate with our customers and partners,” Kevin Fiori, Sunkist Vice President of Sales & Marketing, said in the release. “Sunkist is well-positioned for growth in the current marketplace and we look forward to continuing the legacy of the cooperative from our new home in Valencia.”
Mark Gillette, President of Sunkist-affiliated Gillette Citrus Inc. and re-elected Chairman of Sunkist’s Board of Directors, expressed an eye for future success.
“We are pleased to be recognizing our success last year, but more importantly, we are optimistic about the future of the cooperative as a result of the strategic initiatives that Sunkist has undertaken,” Gillette said in the release. “Sunkist is the leading brand for California fresh citrus and we look forward to continuing to provide high-quality fruit to our partners worldwide.”
Crucial partnerships, effective strategies, and updated technologies are key components highlighted in the company’s plans for continued success and a streak it does not intend to break.
