Sunkist Growers and Greene River Marketing Teams Up to Sell Florida Citrus Under the Sunkist Brand


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Mon. August 5th, 2013 - by Sarah Hoxie

<p>Sunkist Growers has partnered with Greene River Marketing to sell Florida citrus under the Sunkist brand in markets across the globe beginning in the 2013-2014 season.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Four premier packinghouses will pack Sunkist® labeled citrus: Greene River Packing Inc., Riverfront Packing Company, LLC, Leroy Smith, Inc. and Oslo Citrus Growers Association, Inc. Combined, they pack approximately 3 million cartons annually. Sunkist and Greene River Marketing will both sell Sunkist-branded Florida citrus, with the majority of the fruit being sold by Greene River Marketing.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“We are looking forward to this association,” said Greene River Marketing President Patrick Rodgers. “Both organizations bring great strengths to each other and I see tremendous potential in both the domestic and export markets.” </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“Sunkist and Greene River Marketing are aligned on the importance of providing high-quality products and services to our customers throughout the world,” said Sunkist Vice President of Sales &amp; Marketing Kevin Fiori.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Greene River Marketing’s grapefruit will provide Sunkist with a consistent supply of high-quality grapefruit throughout the year. It will be packed under the Sunkist® brand, while other varieties and grades will utilize the SK® choice or Pure Gold® brands. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>“We are excited about the expansion of our grapefruit program to Florida,” added Fiori. “In addition to our growers’ California and Arizona programs, we feel fortunate to have such high-quality associations with Lone Star Produce in Texas and now Greene River Marketing in Florida. We believe this expansion will provide our customers with the finest year-round supply of grapefruit out of all the major U.S. citrus growing areas.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.sunkist.com/about/" target="_new">Sunkist</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">