Sunkist Growers' Julie DeWolf Discusses New Citrus Promotions
- by Melissa De Leon Chavez
ANAHEIM, CA - PMA Fresh Summit has wrapped and my head is still spinning from all the innovations I saw on the show floor. It’s not easy for us as an industry to outdo ourselves, but we somehow manage to do exactly that every year! Keeping this theme in mind was Sunkist Growers, who took to the show with a citrus vigor. I had the pleasure to chat with Julie DeWolf, Director of Marketing, to find out what all the company had to offer.
“We have a brand-new and complete portfolio of organic citrus available, along with an entirely new line of packaging,” Julie began, and I could already tell that I was about to be overwhelmed by newness in the best way possible. “We’re also looking forward to Lunar New Year this year. Every year, we create a custom set of packaging, limited-edition. This year, it’s the Year of the Rat, so we have a beautiful 10 lb box and a supporting display bin.”
As the grower continues to increase its presence in the organic space, it also is upping its game on the packaging front. If the Year of the Rat design wasn’t enough to knock your socks off, perhaps the high-graphic blood orange carton will do the trick.
“Outside of that, we have a whole portfolio of customizable materials and programs to help increase selling space when there’s not enough room on the floor. Our display bins can take care of that in a small footprint. So, with all of these new materials, the goal is for retailers to be able to engage with consumers and educate them on the taste, quality, and versatility of Sunkist citrus,” Julie shared.
To hear more about it from the marketing maven herself, watch our exclusive video above! And don’t forget to stay tuned to AndNowUKnow for all of the post-Fresh Summit content.