VALENCIA, CA – The organic category seems to be ever-increasing in popularity with consumers. Demand even threatens to outpace supply. But Sunkist has you covered with a full range and ample supply of both organic and conventional produce.
“Sunkist offers over 40 varieties of fresh premium citrus grown by our members in California and Arizona,” said Sunkist Director of Communications Joan Wickham, in a company release. “Many of the farming families in the Sunkist cooperative have been growing citrus for generations, preserving their land for the future through their commitment to quality, innovation, and sustainability. Sunkist offers engaging content to help our customers leverage this commitment by telling the powerful stories of our growers.”
Sunkist is able to supply customers’ entire citrus program—both organic and conventional. The company offers a broad portfolio of organics—including mandarins, Minneola tangelos, Navel, Cara Cara Navel and Valencia oranges, grapefruit, lemons, and limes.
“Consumers today are making thoughtful choices about their produce, and we see that trend in the rapidly expanding organic category,” said Wickham. “As the market for organics grows, there is a lot of opportunity for organic citrus, including mandarins and other easy-peel varieties which are such a popular segment of the citrus category.”
Last year, according to IRI Worldwide Data, sales of organic easy-peel citrus varieties were up 70 percent in dollars and 60 percent in volume.
“Last year’s data showed a dramatic increase in organic easy-peel sales, and we expect that trend to continue in all seasonal varieties as more supply becomes available,” added Wickham. “Sunkist offers a wide array of organic packaging and merchandising materials to help retailers capitalize on the organic category.”
Additionally, the Sunkist Family Story program allows consumers to experience the history, heritage, and dedication of Sunkist’s family farmers. The program offers a microsite with video, imagery, and vignettes, along with social media content and retail point-of-sale materials to bring the Sunkist story to life.
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