Sunkist's Joan Wickham Talks Citrus Trends and New 1 LB Lemon Packs

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Thu. October 13th, 2016 - by Melissa De Leon Chavez

VALENCIA, CA – What’s hot and what’s on the way are always on the brain for marketers and sellers of the fresh produce industry as we look to stay ahead of the curve.

In a recent video interview, Sunkist’s Director of Communications, Joan Wickham, shares some of the zesty sensations and trends happening in citrus, particularly what the company is offering for the foodservice industry.

Joan Wickham, Director of Communications, Sunkist Growers

“We’re showcasing a new 1 lb pack of Meyer lemons and zebra, which are pink variegated lemons, and the reason those packs are so exciting for chefs is it allows them to experiment with something that’s a little bit more niche and specialty,” Joan explains to me during our interview.

She tells me that smaller is better for specialty-type items for chefs, who look to explore how to better push items in new and exciting ways. The opportunity to do this with a smaller bag, Joan shares, gives our culinary artists a way to do what they might not wish to with a larger pack size.

Hear all about this approach and see some of the recipe ideas yourself in the short video interview above.