KINGSVILLE, ON - SUNSET® Produce is going pink once again this month in honor of Breast Cancer Awareness Month. In partnership with Pink Ribbon Produce, SUNSET is launching its Campari® brand cocktail tomato packs with pink ribbons on specially printed labels to help bring awareness to breast cancer and support research and education.
“We started working with Pink Ribbon Produce shortly after they were established,” said CEO Paul Mastronardi. “Everyone has been affected by cancer in some way, so this is a cause that’s very close to the SUNSET family and we’re proud to continue supporting.”
SUNSET’s contribution to the Pink Ribbon program has since passed a milestone. To date, the company has donated over $100,000 to the program and was also previously awarded at Fresh Summit for its ongoing support, according to a press release. Mastronardi noted that this partnership with Pink Ribbon “helps to educate consumers both in stores and online that healthy habits can reduce the risk of disease.”
Tina Harder, Pink Ribbon Produce Program Manager praised SUNSET for its continued dedication to the cause. “We’re proud to have them on board and applaud their efforts in support of this program,” she said. “They have gone above and beyond with us in the fight against breast cancer.”
Be sure to catch SUNSET’s Pink Ribbon Retailer Appreciation Ceremony at booth #4228 at Fresh Summit this month!
