SUNSET's® Dean Taylor Shares the Successful Launch of the New Honey Bombs™ Offering
- by Melissa De Leon Chavez
KINGSVILLE, ONTARIO - Can someone say R&D heaven? SUNSET® Mastronardi is pulling out all the stops again this year and most recently with an addition to its Bombs™ family with the coveted Honey Bombs™. The sweet-like-honey golden snacking tomato follows the success of Flavor Bombs® and Sugar Bombs™. I had the great opportunity to chat with Dean Taylor, Vice President of Business Development, at this year's PMA Fresh Summit to discover all the company has in store with its explosive family of products.
“They have a crunch like no other and a great apple-like flavor,” Dean shared with me. “They are very unique; beautiful; fun; crunchy; and a really, really enjoyable tomato. The snacking tomato is seeing explosive growth right now and is about 35 percent of the total tomato category.”
In the next few years, SUNSET expects the market share to increase up to a whopping 50 percent. Consumers crave sweet things, and if you ask me, a healthy treat that has an indulgent flavor to boot is the perfect combination of elements for a successful product.
To hear more about it from the man himself, watch our exclusive video above! And don’t forget to stay tuned to AndNowUKnow for all of the post-Fresh Summit content and the great news to come!