KINGSVILLE, ON – With convenience more and more becoming a selling point in the produce aisle, value-added produce offerings and fresh-focused meal kits are gaining shelf space and increasingly driving sales. And with its latest line of pasta kits, SUNSET® is offering retailers all the tools to capture on-the-go consumers’ dollars keep ahead of the curve.
I had a chance to speak with Culinary Director Roger Mooking to find out more about SUNSET®’s You Make Me™ line of pasta kits.
“We’ve got four new pasta kits that we’re talking about this year: You Make Me™ Blush!, You Make Me™ Hot!, You Make Me™ Chill!, and You Make Me™ Fresh!” Roger tells me. “Everybody’s busy; everybody’s running around. They have short-time, but they don’t want to sacrifice feeding their families healthy meals on the fly. What you want is a pasta kit!”
From You Make Me™ Blush!, with its Creamy Parmesan flavor, to You Make Me™ Hot!, with it’s Spicy Arrabbiata, each kit includes perfectly portioned pasta, spice packets, and infused olive oil, and features eye-catching graphics, delicious flavors, and of course, SUNSET’s iconic tomatoes.
You Make Me™ pasta kits make their debut this month. Watch our brief interview above for more.
And to learn more about the innovative line and other SUNSET® offerings, visit www.sunsetgrown.com.
