Super Starrs at PMA Fresh Summit 2019
- by Lilian Diep
ANAHEIM, CA - PMA Fresh Summit is one week away. I repeat: one week away. The event is sure to razzle dazzle down in Anaheim, and I’m sure everyone is bringing their A-game. Lance Peterson, President of Super Starr International, reveals to me exactly how Super Starr International is stunning the crown in a couple of weeks, and I'm pretty hyped up myself.
“Not only is PMA Fresh Summit a great time to reconnect with customers and foster in-person relationships, but it prepares the team for the season ahead,” Lance starts. “It is also a great opportunity to continue sharing company updates and other exciting news.”
You mean to tell me I can expect star-quality papayas this year? The answer is yes, yes I can.
“Super Starr will showcase its superior papaya variety, Royal Star Papaya, which is an extension of the company’s dedication to elevating the category and growing high-quality, premier papayas,” he continues. “Grown in the nutrient-rich volcanic soil of Colima, Mexico, the Royal Star Papaya variety has revolutionized the industry due to its uncommon level of sweetness, pleasant smell, and long shelf life.”
This delectable variety is available year-round with a vibrant orange flesh that invites the eater to chomp away to the very rind. Before I get too lost in the papaya, I ask what Super Starr is looking forward to most at this time of the year. Lance responds with connections and the ability to showcase the hard effort Super Starr and its team puts into the product.
“We look forward to speaking with customers about the benefits of sourcing from the grower and elevate their commitment to steadfast food safety procedures,” Lance elaborates. “Super Starr is constantly monitoring all fresh products from field to retailer to ensure the highest quality fruit for customers. They are the grower and they control the quality of their papayas from the seed to when it lands in customers’ hands. By leaving out the middleman, Super Starr is able to regulate the entire production process and set the standard for safe, exceptional papayas.”
If you happen to be able to attend the 70th PMA this year in Anaheim from October 17-19, be sure to visit Super Starr International at booth #2248. Lance Peterson; Chris Hoffman, Salesman; Mert Gumus, Quality Control Manager; and Nazario Rodriguiez, Partner in Super Starr, will be available to divulge more on what Super Starr is up to. For more PMA updates, keep reading AndNowUKnow.