YAKIMA, WA - Increasing blueberry and cherry consumption is on the agenda for Superfresh Growers. The supplier was recently joined in its orchards and fields by Team Nosh, a group of online creators, to see where their favorite fruits come from and learn about farming, ultimately educating their collective 300,000-plus followers.
"Since my first trip to Yakima in 2017 until now, Superfresh continues to impress me with their innovations in farming, employee retention and support, and product quality. The best part for me on this particular trip was seeing my Team Nosh gals fall in love with Superfresh Growers just like I did all those years ago" says Kelly Pfeiffer, Team Nosh captain.
Pfeiffer selected this group of influencers who share the same values and vision for feeding their families and eating the rainbow. Team members included Eat the Rainbow Kids, The Carda Mom, Kid Food Explorers, Food Kids Love, Eat Pretty Darling, Hello Little Foodies, and Pure Mom Blog.
Topics covered during the two-day tour included the importance of skilled labor, farming sustainably, and what it takes to ensure quality while maximizing the crop. Countless stories were shared on the influencers’ social media pages throughout the trip as well as recipe content in the weeks following. A brief trip recap can be seen here thanks to The Carda Mom.
Kicking off the trip was a tour of the Superfresh Clemens Mountain Orchard led by Director of Farm Operations, Quincy Menning. The group enjoyed breathtaking views, cherries fresh off the tree, and talks on bees and sustainability. The group was awed by the levels of decision-making in farming, leading them to have a new appreciation for their fruit. From the orchard, Team Nosh got to see the Superfresh Growers Zillah cherry line in action.
The next day, Team Nosh got to pick their own blueberries and learn about farming in the Umpqua Valley from berry experts Paul Norris and Gage Thompson. Here, they learned what makes Superfresh blueberries such high quality, how they reduce waste in the field, and how they preserve freshness post-harvest. The tour continued on to a voyage through the chilly packing line. Ellie Norris led the group through the technology and process of bringing blueberries to market.
Superfresh Growers looks forward to hosting Team Nosh again for apple and pear harvest this fall. We will be sure to follow along!
