Sysco/Fresh Point's Bill Goetz Unveils Fleet Rebranding at PMA Foodservice Convention


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Mon. July 31st, 2017 - by Jordan Okumura-Wright

MONTEREY, CAWhether I am driving down the highway, sitting at a café, or traversing the restaurant-packed locales across the country, I know a Sysco/Fresh Point truck is never far away. This year, we are in for a sweet surprise. The foodservice powerhouse is unveiling a new look as the team looks to evolve their messaging and brand.

Sysco truck at PMA Foodservice Convention

Sitting in sunny Salinas in the lead up to PMA Foodservice, the crowd at the Sysco/Freshpoint annual BBQ was introduced to these new beauties, now ready to hit the road

Bill Goetz, Senior Vice President and Chief Marketing Officer, Sysco

“Our fleet rebranding reinforces our passion and dedication to our customers, communities and associates,” said Bill Goetz, Sysco’s Senior Vice President and Chief Marketing Officer. “Sysco delivers fresh foods, ideas, and solutions, with heart. Our new truck wraps embody this focus to provide our customers with what they need to be successful.”

The fleet rebrand will highlight the messaging, Sysco “At the heart of food and service,” with various product offerings, from the farm to the table. Showcasing vibrant designs and graphics, larger than life produce offerings that look freshly harvested and ready for the table, these new wraps will take the Sysco message far and wide. Take in the handfuls of strawberries, tomatoes, or avocados, and tall bunches of asparagus and dishes fine-tuned to perfection–there will never be a truckload too far from reach.

So, keep a look out throughout the year as the new trucks roll out in the United States and Canada.

Sysco Fresh Point