NOGALES, AZ - Ta-De Produce is launching a new artisan label of a fresh, purple garlic variety, grown out of the Rio Sonora valley.
“Natural garlic is not bright white. Ours has the unique striped coloring associated with a heritage-style product,” Robert Bennen, President of Ta-De, said in a press release. He added that many of today’s consumers are aware that white imported garlic is typically bleached, and this label specifically targets those “savvy consumers looking for better ingredients.”
Garlic is one of the few produce items noting substantial growth during the past few seasons, according to the press release, and Ta-De’s new purple variety is exclusively branded Rio Sonora Rose by this grower-shipper.
“Many commercial and home chefs prize the brighter, fresher flavor of the purple garlic,” Bennen said. “The fact that it’s grown so close to home is a bonus.”
Ta-De Produce’s launch of fresh garlic also has a new brand image. Grown a couple hours from its Arizona warehouses, the product is recognized by its deep purple striping, as well as having an average higher brix content than imported white garlic and robust size.
The Rio Sonora Rose’s 2015 crop began in spring, still available in 30-pound boxes. Ta-De also has plans in the works for expanding its production in the garlic variety, as well as into organic, next week. According to the company, it makes a good complement to its expanding lines of Asian cooking greens and reported a sold-out situation last season.
