Tanimura & Antle Pma Fresh Summit


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Fri. January 18th, 2013

Welcome to Shop Talk! On this episode, Diana McClean, Director of Marketing Tanimura & Antle, joins AndNowUKnow to discuss the company’s new Field Fresh Wrapped Leaf Lettuce, a hand-harvested field-packed product available in five color-distinct varieties. When a retailer decides to move from a crisping whole-head program to a wrapped lettuce program they can realize savings of 22 cents per head in labor and a 20% shrink reduction. The back of the package features a QR code which will link the customer to a series of videos taking them from the field to the kitchen.<hr class="legacyRuler"><hr class="invisible minimal-padding">