<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Toronto, ON-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">2.27.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/targetbanner022713.jpg" alt="images022713" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Target’s first televised Canadian ads, which ran during the recent Oscars, placed the brand’s bull’s-eye directly on Walmart – promising perpetual short lines at the cash register.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Better on-floor service and shorter wait times at store cash registers are key pillars of the “expect more” part of the corporate slogan, said Livia Zufferli, Director of Marketing at Target Canada, and sets it apart from its industry peers, according to the Financial Post.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“The cash-out experience is very quick,” she said, not outlining a specific amount of time. “You don’t have to wait. Those are big differentiators.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">In the highly competitive discount retail market, wages and benefits represent some of the highest costs. Putting fewer workers on the floor or at cash register are routine for retailers in the sector.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“[Target’s manifesto] is a direct attack on Walmart, because it really goes through the major criticisms that people have against it and other big-box stores,” said Ken Wong, professor of marketing at Queen’s University.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“When people complain about Walmart, they never complain about the prices. They complain about all the things you give up to get those prices — that you can’t get any service.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://business.financialpost.com/2013/02/22/targets-first-canadian-ads-put-bulls-eye-on-rival-walmart/" target="_new">Target Canada Update</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
