Tasteful Selections is launching a tongue-in-cheek campaign that defines and offers a cure for FOUP, the Fear of Undercooked, Unwashed, or Ugly Potatoes. The hope is to create buzz in the specialty potato industry.
The FOUP campaign is designed to educate consumers through on-pack messaging, display bins and point of sale materials. Tasteful Selections also has a website where consumers can watch the FOUP YouTube video (below), vote for their biggest FOUP, take a quiz and pin FOUP statistics to their Pinterest boards, according to a press release.
The campaign will be advertised across the U.S. through online, mobile and radio advertisements, and a FOUP fighting street team that will hand out Tasteful Selections coupons in select markets.
Consumers could also win a FOUP Cure Kit on the Tasteful Selections Facebook page that contains a coupon, apron, recipe booklet, FOUP prescription pad and comes in a survival kit lunch cooler.
Tasteful Selections are grown year-round in the Bakersfield, California area and are FOUP-free guaranteed and available at more than 8,000 retail stores nationwide.
