Tasteful Selections #RescuedMoments Campaign Hits Retailers Around the U.S.
- by Jessica Donnel
BANCROFT, WI - Continuing the momentum of its successful #RescuedMoments campaign, Tasteful Selections™ is still working to inspire shoppers with time-saving recipes and useful cooking tips. Ending October 1st, the brand recently executed over twenty in-store events across the country to promote the bite-sized potato line and support the final few weeks of #RescuedMoments.
“Tasteful Selections is proud to lead the petite potato category with turnkey promotions for all of our customers,” stated Randy Shell, Vice President of Marketing and New Business Development at RPE. “The positive feedback received after the in-store events reinforces our mission to provide extensive promotional opportunities and customer support.”
Select retail stores in Dallas, Knoxville, New Orleans, Sacramento and Seattle featured Tasteful Selections displays, point-of-sale materials, and brand ambassador interactions with shoppers, according to a press release. These brand ambassadors promoted #RescuedMoments online resources and distributed thousands of coupons and recipe cards.
At the events, shoppers could receive coupons and speak with ambassadors to learn more about the company, with many showing particular interest in entering the #RescuedMoments Sweepstakes. The grand prize winner of the sweepstakes will win a private cooking session for two with award-winning Chef Joey Elenterio at his newest restaurant, Cadence, in San Francisco. Two additional winners will receive kitchen cookware to help rescue their own moments, the company says.
All shoppers are encouraged to visit Tasteful Selections social media accounts and Tasteful Selections #RescuedMoments website for other giveaways and to watch 12 cooking videos led by award-winning chef partners. You can watch one of these videos below:
Over the course of the campaign, each market was further supported with online and mobile advertisements and blog partnerships, Tasteful Selections says.