Taylor Farms® Announces Three New Chopped Salad Kits as Salad Segment Skyrockets
- by Jessica Donnel
SALINAS, CA - The salad segment is still sizzling, and Taylor Farms is happy to reap the rewards. Responding to consumers’ ever-growing love for salad kits, Taylor Farms has announced three new chopped salad kits will hit grocery stores nationwide: Avocado Ranch, Maple Bourbon Bacon, and Buffalo Ranch. These new salad kits are designed to cater directly to consumers’ taste preferences and are unique additions to the company’s already extensive portfolio.
"We approached the creation of these salads by looking at what is trending in restaurants and QSRs, as well as through conducting extensive qualitative recipe research with consumers,” said Charis Neves, Product Manager, Taylor Farms. “We’re excited to be expanding the fastest growing segment within the salad category—Chopped salad kit segment has grown double-digits +18% y-o-y in latest 12 weeks, 16% in latest 24, according to Nielsen—and by bringing to market flavors that resonate with today’s consumer we make it easy to enjoy a fast and healthy meal in no time.”
According to a press release, the new varieties of Chopped Salad Kits are as follows:
- This variety contains the favorite salad dressing of Americans, plus the craveable taste of avocados. Avocados are continuing to grow in popularity as consumers purchase these superfoods at a rapid pace. Retail sales of avocados are up 17.1 percent year-over-year. The salad kit contains chopped green cabbage, chopped romaine lettuce, carrots, green onions and cilantro with corn, taco seasoned cheese, and creamy avocado ranch dressing.
Maple Bourbon Bacon
- This kit hits all of consumers’ taste buds with sweet maple bourbon, paired with smoky and salty bacon. The salad kit contains chopped romaine lettuce, broccoli, red and savoy cabbage, green onions, carrots and coarse cut smoky bacon, golden honey almonds, and maple bourbon vinaigrette.
- A flavor continuing to grow in popularity across all generations, the buffalo flavor is paired again with one of America’s favorite salad dressings. This salad kit contains chopped romaine lettuce, broccoli, red and savoy cabbage, green onions and carrots, topped with buffalo seasoned crouton crumbles, creamy Monterey-Jack cheese, and buffalo ranch dressing.
These new chopped salad kits work perfectly as standalone salad items, and are also easily-adaptable in the kitchen for a wide variety of uses. Each new recipe features the Taylor Farms' “100% Free From” label. All products that feature this label are free from artificial preservatives, artificial colors and flavors, as well as hydrogenated fats and high fructose corn syrup.
As a personal mega-fan of the salad kit trend, I am happy to report my mouth is watering just writing about these bad boys. Stay tuned for more salad innovations to come from our friends at Taylor Farms.