Taylor Farms Debuts Chopped Salad Kits with Premium Grilled Chicken

Tue. October 2nd, 2018
- by Melissa De Leon     


SALINAS, CA - With convenience and having meals ready to rock top of mind for consumers, Taylor Farms has developed a line of chopped salad kits meeting demand for protein within salad kits.

Bryan Jaynes, Vice President Product Management and Marketing, Taylor Farms“Taylor Farms first created demand and excitement for chopped salad kits, and now, at the overwhelming requests of our retail customers and salad-loving consumers, we are adding recipes that feature premium grilled chicken,” said Bryan Jaynes, Vice President Product Management and Marketing. “Consumers are increasingly trying to replicate the restaurant experience at a value-price point within their own homes and our salad kits with premium grilled chicken protein offer just that—convenience, great-tasting recipes, and ready-to-eat high quality protein. We are thrilled to be the first to bring to market this line of delicious, high quality protein-packed salads.”

Taylor Farms is meeting consumer demands by including more protein in their salad kits

According to Nielsen scan data, salad kit sales are growing double digits. Taylor Farms said in a press release that combining delicious crisp veggies with premium grilled chicken was the perfect evolution to address the needs of consumers seeking better-for-you meal solutions.

Charis Neves, New Product Development Manager, Taylor Farms“Our go-to-market strategy is about knowing our consumers—conducting research to determine which dressings and ingredients they love—and pairing them with the perfect blend of crisp fresh vegetables and added benefit of premium antibiotic-free grilled chicken that delivers 30 grams of protein per kit,” added Charis Neves, New Product Innovation for Salad Kits. “We are committed to bringing the freshest and most flavorful products to market and this platform continues our innovative salad kit line of crowd-pleasing favorites coming off the recent success of our Buffalo Ranch, Avocado Ranch, and Maple Bourbon Chopped Salad Kits launched last Spring.”

Taylor Farms Grilled Chicken Chopped Kits come in three classic recipes:

Caesar Chopped Kit with Grilled Chicken

  • Crisp Romaine Lettuce
  • Shredded Parmesan Cheese
  • Garlic & Cheese Crouton Crumbles
  • Caesar Dressing
  • Premium Antibiotic-Free Diced Grilled Chicken

Club Chopped Kit with Grilled Chicken

  • Crisp Romaine Lettuce
  • Green and Red Cabbage
  • Kale, Carrots, and Green Onions
  • Nitrate-free Smoky Bacon
  • Creamy Blue Cheese Dressing
  • Premium Antibiotic-Free Diced Grilled Chicken

Cheddar Ranch Chopped Kit with Grilled Chicken

  • Crisp Romaine Lettuce
  • Green and Red Cabbage
  • Kale, Carrots, and Green Onions
  • Nitrate-free Smoky Bacon
  • Cheddar Cheese
  • Creamy Ranch Dressing
  • Premium Antibiotic-Free Diced Grilled Chicken

These are complete meal kit solutions for busy, on-the-go consumers, offering pre-portioned ready-to-eat quality protein, healthy vegetables, and toppings, while delivering on Americans’ love for Caesar, Blue Cheese, and Ranch, which together account for 55 percent of sales in the refrigerated salad dressing category alone, according to the latest 52 weeks IRI data per the latest 52 weeks IRI data. Taylor Farms said that this platform is geared at bringing in new consumers to the produce aisle who would otherwise be seeking complete and quick meals at quick service restaurants (QSRs).

The pre-portioned, ready-to-eat grilled chicken is raised without antibiotics, and the complete kit contains ingredients free from artificial colors, flavors, and preservatives. The products are produced out of the Taylor Farms’ Gonzales, CA, facility, which has been recognized for its renewable and alternative energy efforts, recently achieving the TRUE Platinum certification, the highest level of recognition awarded by the TRUE (Total Resource Use and Efficiency) Zero Waste program.

Taste the newest addition to Taylor Farms’ line at booth #2173 during PMA’s Fresh Summit October 19-20 in Orlando, Florida.

Taylor Farms

 
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