LONDON, ENGLAND - Cashierless technology has created a major presence in today’s brick-and-mortar advancement. As consumers seek more convenient features, more retailers are investing in this cutting-edge technology. Across the pond, one of Britain’s biggest retailers, Tesco, is the latest company to get in on the innovation action with the opening of its new checkout-free store, GetGo.
“This is a really exciting moment for Tesco as we launch GetGo with customers. We are constantly looking for ways to improve the shopping experience and our latest innovation offers a seamless checkout for customers on the go, helping them to save a bit more time,” Kevin Tindall, Managing Director, Tesco Convenience, shared. “This is currently just a one-store trial, but we’re looking forward to seeing how our customers respond.”
GetGo will be trialed in central London, offering customers the same Tesco products with a seamless shopping experience. The new store will give customers the opportunity to shop and pay without scanning a product or using a checkout stand.
Customers with the Tesco app will be able to check-in to the store, pick up the groceries they need, and walk straight out again without visiting a checkout stand. The leading-edge technology uses a combination of cameras and weight-sensors to establish what customers have picked up before charging them for products directly through the app when they leave the store.
Tesco has partnered with Trigo for the launch of this store. The rollout of this technology to Tesco Express High Holborn follows a successful trial at Tesco’s colleague store in Welwyn Garden City, which has been in place since 2019. According to a release, Tesco Express High Holborn has been a cashless store since it first opened in 2018.
For instances that require in-person interaction for age-restricted products, Tesco will have a section of the store with a separate exit where colleagues will manually check ID verification. The release further noted that cameras do not use facial recognition technology but instead track body movements. Visual data from customers will not be stored or saved.
As the first public GetGo store launched by Tesco, this new technology will create an even more convenient shopping experience for customers, saving time for those who want to pop in to pick up something for lunch or grab dinner on their way home.
Stay up to date with the developments both in the States and globally as ANUK keeps an eye on the retail landscape.
