T&G Global Reveals New Global Premium Apple Variety Joli™; Gareth Edgecombe Comments
NEW ZEALAND - A new variety is on the way! T&G Global has revealed it has started the first commercial planting of its newest global premium apple variety, Joli™. Plantings began this week at one of T&G’s Hawke’s Bay orchards.
“After nearly a decade of working with our partners to develop and trial a high-performing premium variety which grows incredibly well, tastes great, and complements our existing premium portfolio of Envy™ and JAZZ™, it’s fantastic to get the first commercial Joli™ trees in the ground,” commented Chief Executive Officer Gareth Edgecombe on this significant milestone. “The standout quality of this new premium Joli™ apple, supported by results from consumer sensory research run in global markets, is reflected in the high level of interest we’ve received from Aotearoa New Zealand growers interested in growing this new variety. We look forward to having the Joli™ apples available for consumers to purchase from 2028 onwards.”
The release noted T&G is the global exclusive license holder for growing, marketing, and selling the new variety. This initial planting is part of the planned 27 hectares (66.7 acres) T&G will plant on its Hawke’s Bay orchards over the next three years. A further 100 hectares (247 acres) will be grown under license by independent growers across New Zealand.
Announced in June, Joli™ is the result of over 10 years of innovation. Developed in Aotearoa New Zealand, the variety is a productive, large, full-flavored, bright red juicy apple, which appeals to both consumers and growers.
“We know the trees have very strong orcharding attributes, including high yield and the ability to grow throughout New Zealand. As we begin to commercialize Joli™, we’ll closely monitor and evaluate our orchards to further inform and assist our growers as planting continues to expand in coming seasons,” said Gareth.
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