Tiffany Sabelli Discusses Pure Flavor® Tiki Tomatoes™ Advantages for Buy-Side Operators

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Tue. February 13th, 2024 - by Jordan Okumura-Wright

LEAMINGTON, ONTARIO, CANADA - There are fresh produce brands that grab more than a shopper’s eye or their wandering curiosity. These products create an experience, an atmosphere. Tiki Tomatoes™ is one such event. Think artisan and versatile. Think differentiation—these colorful snacking tomatoes bring a host of possibilities for diversifying the retail tomato category.

Tiffany Sabelli, Senior Director of Sales, Pure Flavor®

“The Tiki Tomato brightens up the produce department, offering an unusual looking tomato that intrigues but also delivers on its promise: to provide a great culinary eating experience to consumers,” Tiffany Sabelli, Senior Director of Sales, Pure Flavor®, shares with me. “The variety has already garnered the prestigious Superior Taste Award Certification from the International Taste Institute in Brussels, Belgium, making it a sought-after product for both the adventurous and traditional tomato consumer."

Such recognition warrants a moment of reflection if you ask me. As a 2023 Winner of the Superior Taste Award, Tiki tomatoes have been recognized by the world’s most professional jury of taste experts. The ultimate palates to please.

Tiki Tomatoes™, the latest offering from Pure Flavor®, brings a host of possibilities in diversifying the retail tomato category

“This award was the result of 200 jury members composed of head sommeliers and chefs from Michelin-starred restaurants blind sensory testing for a total score of 85.7 percent,” Tiffany reveals. “In a market saturated by snacking tomatoes, Tiki Tomatoes are providing customers with an advantage over their competitors.”

These tropical and tangy tomatoes present a crisp, juicy, and balanced eating experience and can be enjoyed raw or cooked; in snacks, salads, and also roasted. In addition, the look of Tiki allows retailers to present a product that stands out against others in the snacking category.

Tiki Tomatoes™ give retail partners a competitive edge and offer foodservice partners a seamless addition to menus

While currently taking off at retail, the foodservice possibilities are endless, and incorporating a premium tomato like the Tiki into a menu is seamless.

“Consumers are more discerning than ever before, and so we knew that debuting a new tomato variety had to hit the high notes for retail sales and for consumer preference,” Tiffany explains. “The Tiki Tomatoes achieve this stand-out quality with the adaptability and vibrancy necessary to drive repeat sales and loyal tomato lovers. It is not your everyday snacking tomato.

Flavor? Check. Differentiation? Check. Award Winning? BIG check.