WILLIAMSVILLE, NY - When it comes to its latest growth strategies, it’s clear that Tops Friendly Markets is setting its focus on improving the customer experience. The retail chain is employing a host of advancements across its New York store footprint, including a $2.7 million store renovation in Cheektowaga, as well as the expansion of its contactless service options.
“When it comes to freshness, convenience, and variety, you'll find everything here at [the] newly remodeled Cheektowaga store, and with all of the inspiring products, including a wider selection of domestic and imported cheeses, fresh prepared sushi, healthy hydration, custom-cut meats by real butchers, and an expanded floral department, guests are sure to enjoy all we have to offer,” commented Store Manager Camille Cottrell.
The newly renovated store will now offer enhanced services, an extended selection of products, and an enlarged fresh perimeter with updated décor, a press release explained.
An expanded produce area features seasonal items including fresh-cut vegetables, fruit, and trays carefully selected, washed, cut, and prepared for quick and easy ready-to-serve convenience. The grocer aligns with over 500 local produce and dairy farmers to bring a dynamic selection of produce items to its shoppers. Guests will be invited to explore the results of this multi-million-dollar renovation project on August 9.
In addition to fresh-forward store renovations, Tops Friendly Markets has also announced its plans to roll out contactless shopping options to nine new locations across New York through its expanded partnership with Instacart.
“We’re excited to bring even more convenience to the shoppers across our various markets,” said Jillian Sirica, Manager, Digital Marketing for Tops Friendly Markets. “This expansion marks our 13th and largest expansion since Tops launched Instacart services in 2017.”
The expansion of this service allows Tops’ customers to order from thousands of items, including fresh produce, to be delivered right to their doorsteps in as little as one hour.
To read more about Tops Friendly Markets’ recent store renovation, click here, and to learn about its expanded partnership with Instacart, click here.
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