CORONA, CA - Delivering innovative products and exceptional service to its buy-side partners, Veg-Fresh Farms combines decades of hands-on expertise with an eye for where produce’s future is headed. As the company prepares for the International Fresh Produce Association Foodservice Conference, I asked David Figueroa, Business Development, what’s top of mind.
“In 2023, we unveiled our PreCut Solutions offerings: a full line of diced and sliced tomatoes, onions, bell peppers, chilis, zucchinis, as well as shredded ginger, fajita mix, and salsa,” he told me. “Each product is prepared with the same commitment to quality, ensuring that chefs have access to the freshest ingredients without the hassle of extensive preparation.”
As Veg Fresh Farms continues to evolve its PreCut program, one of the newest PreCut offerings is whole peeled onions. This eliminates a tedious, time-consuming kitchen task and yields consistently sized, peeled onions, reducing labor and waste while delivering a uniform, high-quality product ready to use the moment it’s delivered.
Another element that helps Veg Fresh’s foodservice program stand out is the company’s ability to customize offerings for each customer.
“We can tailor any fresh produce programs for foodservice operators from sourcing to a complete turnkey program. It’s all about customizing the produce supply chain to our customers’ needs to better control quality, shelf-life, and food cost,” David added.
With a vast distribution network across 50 states and Canada, Veg Fresh Farms’ produce reaches over 25,000 restaurants across North America. Dan Floyd, Director of National Sales, filled us in on what Veg-Fresh Farms can offer customers.
“Our network of professional services serves over 50 distribution centers in 40 states for over a dozen national restaurant concepts across the United States,” Dan noted. “Plus, our vertically integrated grower programs give foodservice operators a distinct advantage. A prime example would be our Crystal Cove Strawberries. We have greater visibility into crop conditions, harvest timing, and product availability due to our hands-on involvement throughout the entire growing process. This allows us to provide consistent quality, dependable supply, and proactive communication that helps foodservice operators plan with confidence.”
The company’s Corona, California, facility—in the city where the company is based—also boasts the highest food safety standards. I think this impressive list of qualifications speaks for itself:
- SQF certified
- Quality Assurance International Organic Certified
- FSMA – Food Safety Modernization Act compliant facility and procedures
- Internal food safety programs and strict audit protocols
- EFI Certified
With a proven track record of superior customer service, on-time deliveries, and consistent quality across its portfolio, Veg Fresh Farms is a must-see at the Foodservice Conference. Mark booth #232 to learn more from the team.
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Veg-Fresh Farms
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