ST. PAUL, MN - There is a unique exchange of knowledge that occurs between buyers and suppliers in the fresh produce industry. One is constantly learning from the other, and Verdant Technologies is reaping the benefits. A deep well of buy-side knowledge will now be informing its operations, as the company has named retail vet Harlan Ewert as its new Sales Director-West, effective immediately. He brings procurement, leadership, and lean process improvement expertise, set to lead all Western sales initiatives for Verdant and report to Scott Harker, Vice President of Sales.
“Consumers demand freshness in their produce, and the success of the industry depends on it. HarvestHold™ brings a solution to an ever-changing world, whether pandemic or supply chain-related, to meet this expectation,” said Ewert.
As the former Produce Category Manager for Kroger, Ewert drove significant category growth and led numerous strategic initiatives for the company, a press release stated. During his over 30-year tenure, he served in various roles across the country, focused on implementing best practices, maximizing category strategy, managing high-performing teams, and aligning company and customer goals.
In previous positions, Ewert led a sizable team of procurement specialists, was a frequent presenter at Kroger leadership programs, and has been closely connected with many produce suppliers in a vast range of commodities.
“We are thrilled to welcome Harlan to the company. His deep knowledge and disciplined approach to the category make him a valuable part of our team. He is highly respected in the industry and brings retail and grower insights to our sales team that will strengthen the HarvestHold offering to the entire supply chain,” said Chief Executive Officer, Gordon Robertson.
Ewert joins Verdant at a pivotal time in its growth, as HarvestHold recently received EPA approval in September 2021.
“I look forward to continuing to collaborate throughout the industry and accelerate the introduction of HarvestHold,” Ewert shared. “I am very excited to be joining the Verdant team.”
Cheers to Harlan Ewert on this exciting appointment!
