ANAHEIM, CA - Steve Lutz, Vice President of Marketing at Columbia Marketing International (CMI) joined AndNowUKnow to discuss what’s new with the company’s Daisy Girl Organics brand.
“Daisy Girl is now the number one selling brand in organic apple in the United States after two years,” Lutz tells us.
Now in its third year after introducing the brand, CMI has expanded the line to include five apple varieties. In addition, the company has also introduced four pear varieties to the line for the first time ever.
“It’s attracting new consumers to the category, which is really critical to grow sales,” Lutz continued.
For more on CMI and its Daisy Girl Organics brand, check out our interview with Steve Lutz above.
