Vidalia Sweet Onion Summertime Promotion is a Sweet Success


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Thu. December 19th, 2013 - by Sarah Hoxie

<p>The Vidalia® Onion Committee has partnered with iconic summer brands such as Johnsonville® Mild Italian Sausage Links, Gourmet Garden Herbs &amp; Spices, National Mango Board, Avocados from Mexico, National Watermelon Promotion Board, and Stemilt Cherries, for the Flavors of Summer campaign throughout the 2013 season. The campaign includes downloadable coupons, a consumer recipe contest, and tips from experts on outdoor cooking and entertaining. The “Sweet Vidalia Flavors of Summer” theme was featured on thousands of retail store displays and Vidalia onion packages nationwide, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“We are thrilled with the positive reception from Flavors of Summer,” says Susan Waters, executive director of the VOC. “The campaign was a wonderful way to promote Vidalia onions as a classic, summertime ingredient while boosting sales for both Vidalia and our retail partners.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">This year’s partnership provided multiple cross-promotional marketing opportunities through a fully integrated campaign which included the campaign website, social media events, and a "Virtual Picnic" food blogger event. Flavors of Summer also hosted a consumer recipe contest and a national retailer contest, where supermarket produce managers submitted photos of their creative and original Vidalia onion store display.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The Sweet Vidalia® Flavors of Summer program ended in August and the winners of the contests received numerous prizes.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.Flavors-of-Summer.com/" target="_new"> Flavors of Summer Promotion </a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.vidaliaonion.org/ " target="_new"> Vidalia® Onion Committee </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">