Village Farms' Douglas Kling Talks Marketing Innovations, Exclusive Tomato Varieties, and Packaging Initiatives
- by Jordan Okumura
ORLANDO, FL - Marketing is a year-round endeavor for the greenhouse industry, and as a leader in the category, Village Farms has quite a knack for its innovation. As a premier greenhouse grower, Chief Marketing Officer Douglas Kling joined me on the busy Southern Exposure show floor to discuss what’s on the horizon for the company.
"At Village Farms we've been focused on strategic differentials in marketing, disruptive marketing, creating things that are new and unique," Douglas tells me.
With a slew of innovations already under its belt, Douglas highlights some of the biggest hits for Village Farms—clear labels, exclusive varieties, and grab and go packs—to name just a few.
And, when it comes to upcoming initiatives?
"Within 6 months you'll see Village Farms launch some things that are rather unique, rather special, and will have quite a lift in the market," Douglas shares.
Want to learn more? Watch my exclusive interview with Douglas above.