Vision Import Group's Tony Mitchell Discusses Mr. Squeeze Lemons and Mojito Limes
- by Melissa De Leon Chavez
ANAHEIM, CA - When the ANUK team is in Orange County, California, it only makes sense to talk about citrus till our heart’s content. To accomplish this, we swung by Vision Import Group’s booth at PMA Fresh Summit to pick the brain of Tony Mitchell, Vice President of Sales and Business Development, and find out all that there is to find on the importer’s latest citrus programs.
“We’re here promoting our retail bag line,” Tony shared with me. “We have wonderful products: It’s a 2 lb Mr. Squeeze Lemon and 2 lb Mojito Limes. People are looking to more convenient type items, and these products are an easy way to go in and grab a bag.”
On top of the insane convenience the Mr. Squeeze Lemons and Mojito Limes bags offer consumers, Tony also revealed that the product has maximum staying power both in and outside of refrigeration. This eliminates the worry of shrink at both the retail and consumer level.
Vision Import Group adds another layer of convenience to its lemon and lime programs with its 52-week availability.
“We do a lot of Spanish lemons. We do a lot of Argentine lemons. We also have a very beautiful organic Mexican lemon, so we’re very proud of what we do,” Tony continued, emphasizing the variety Vision Import Group offers its customers within its 52-week programs. “Limes are 52 weeks out of Mexico into Texas. We have a lot of programs we can offer, and we’re ready to sell.”
To hear more from the citrus expert himself, check out our interview with Tony above. And for more exclusive produce news, stick with us at AndNowUKnow.