Vision Produce's John Caldwell and Lance Nichols Receive Promotions

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Thu. July 2nd, 2015 - by Jordan Okumura-Wright

LOS ANGELES, CA - Vision Produce has promoted John Caldwell and Lance Nichols to new positions within the company, effective immediately.

John Caldwell, Arizona Division Manager/Vice President, Vision ProduceJohn Caldwell, the current Vice President of Sales, Arizona, is being promoted to Arizona Division Manager/Vice President. Nichols will be responsible for growing Vision’s FOB Nogales business. He will partner with Allan Acosta, Vice President of Operations, as the company seeks additional grower partners.

Lance Nichols, Phoenix Sales Manager, Vision ProduceLance Nichols, currently working in the Arizona sales office, is being promoted to Phoenix Sales Manager. He will be instrumental in expanding Vision’s Nogales and FOB Sales Operations.

Bill Vogel, President, Vision Produce“Lance brings to the position a broad range of experience, long-standing excellent relationships, and a high degree of professionalism,” said Bill Vogel, President.

Prior to joining Vision in January, Lance was part of the Procurement/Sales team for Legend Distributing. Prior to that, he held increasingly responsible positions with Del Monte Fresh Produce and Safeway stores, according to a press release.

Vogel concluded by noting that these changes are a large step in the direction of Vision’s long term goal of “reaching closer to our source of supply.”

Vision Produce