Viva Fresh Announces Viva Fresh Open Golf Tournament

Mon. January 15th, 2018 - by Geneva Hutcheson

MISSION, TX – On April 5th, Viva Fresh will host the Viva Fresh Open at the JW Marriott Hill Country Resort’s renowned TPC golf course, launching the 2018 Viva Fresh Open. The tournament, which Bebo Distributing Inc. and Wonderful Citrus will present, raises funds for the Brighter Bites’ organization.

Ed Bertaud, Director of Retail Sales, IFCO“The Viva Fresh Open provides the perfect opportunity for Expo participants to reconnect with friends and make new contacts, while supporting a worthwhile cause,” stated Ed Bertaud, Director of Retail Sales for IFCO, Expo Steering Committee Member and Tournament Chair. “Promoting the consumption of fresh fruits and vegetables has been a driving force of this event since its inception.”

The golf course at JW Marriott Hill Country Resort, site of the 2018 Viva Fresh Open golf tournament

This event aims to help Brighter Bites’ provide more than 5 million pounds of produce to 20,000 families and to fund 100,000 nutrition-related educational materials at more than 100 elementary schools across Texas.

Dante Galeazzi, President and CEO, TIPA“From the beginning, giving back to the community has been a key priority for the Viva Fresh Expo,” remarked Dante Galeazzi, President and CEO of the Texas International Produce Association. “This year, our partnership with Brighter Bites' will bring the Viva Fresh message to families across Texas. Their program, which aims at expanding the understanding of nutrition and its importance at a young age, is in-line with the mission for our show."

Following the tournament on the AT&T Canyon’s par-72 course designed by Pete Dye, Viva Fresh will host an awards ceremony and a 19th hole celebration with live music, food, and beverages. For more information on the golf course, including registration, visit, or reach out to the Texas International Produce association at [email protected] or 916-581-8632.

Viva Fresh