Viva Fresh Expo Announces Agenda for 2018 Educational Sessions


Wed. March 14th, 2018 - by Geneva Hutcheson

MISSION, TX - Viva Fresh Produce Expo has announced that this year’s educational sessions will consist of a lineup focused on aiding attendees in proactively capitalizing on trends currently shaping the produce industry, particularly in the Tex-Mex region.

Melinda Goodman, Managing Partner, FullTilt Marketing“We’re excited about the diverse range of topics, as well as the quality of our speakers,” said Melinda Goodman, Education Committee Chair. “Our main focus is to bring in the right thought leaders to address the challenges facing our industry and provide insight on how attendees can best position themselves for lasting success.”

Viva Fresh Expo 2017

Topics broached by this year’s Viva Fresh Education Committee will include the following:

  • Mergers and Acquisitions: The Game Changing Lottery of Private Equity and Big Business Dollars | Hosted by AndNowUKnow’s very own Robert Lambert, this panel will discuss benefits, implications, and processes surrounding mergers and acquisitions with respect to the influence of private equity firms. Panelists include Jay Pack, former owner and CEO of Standard Fruit & Vegetable Co., Inc.; Joel Montminy, Founder and CEO of CREO/Montminy & Co.; and Ferrell Daste, President of Agriglobe Capital.
  • How Amazon and Technology are Fueling a New Food Retailing Paradigm | Tom Edwards, Chief Digital & Innovations Officer at Epsilon and expert on emerging technology and its influence consumer behavior, will discuss the impact of Amazon and technology in general on the future of fresh produce retailing and purchasing habits, forcing attendees to confront the question, “What lies ahead?”
  • The Multi-Generation Marketplace: How it’s Changing the Face of Produce Consumption | Alongside Phil Gwoke, Generational Expert and Consultant at Bridgeworks, attendees are invited to ponder how and why consumer perceptions and motivations differ generation to generation, how these disparities impact the produce industry, and how grower, packers, and retailers may capitalize on patterns.

This year’s educational series on the 6th of April will take place at the JW Marriott San Antonio Hill Country Resort & Spa as part of the 2018 Viva Fresh Expo, which will be held April 5th through 7th. To stay in the know on produce industry events, keep reading AndNowUKnow.

Viva Fresh