Welcome to Shop Talk! On this episode Dan Crowley, Vice President of Sales, Well-Pict Berries, joins AndNowUKnow to talk about strawberries. The company is shipping quite a bit of volume out of Florida and is transitioning its customer base out to California, where the crop is underway as well. It is a geographic game route. The West, the Mid-West, is all out in California. The Eastern seaboard and the Southeast is out of Florida still. It will probably last for another week or two for the company, at which point they will transition everyone out to California where Easter is approaching early this year. Well-Pict wants to ensure that everything is in line for strong Easter promotions as Easter is a natural holiday for strawberries, letting everyone know that Spring is here.<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">http://www.wellpict.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
