MURRIETA, CA - In an effort to better connect with consumers, West Pak Avocado, Inc. has launched two new brands: 'AvoMonsters' and 'I Love Avocados.'
“We’re very excited about the launch of the AvoMonsters and I Love Avocados campaigns,” said West Pak Avocado's Senior Vice President of Sales & Marketing Doug Meyer, according to a press release. “In an effort to drive up produce sales, each campaign targets very specific and growing markets, and serves up the benefits of healthy eating habits with a diet that includes nutrient-rich avocados.”
'AvoMonsters' is a healthy eating awareness campaign that targets parents with young children. Using whimsical packaging and fun recipes for kid-friendly snacks and light meals, AvoMonsters serves up the benefits of a diet that includes nutrient-rich avocados. The mission is to educate families and arm them in the fight against childhood obesity, diabetes, and other preventable health issues.
The company stated that 'I Love Avocados' is a campaign that inspires health-minded people to live a life of wellness by offering new and exciting ways of enjoying nature’s original superfruit. I Love Avocados offers healthy dishes and easy recipes that provide delicious and nutrient-rich benefits of this superfood.
The new brands are both being unveiled at the Produce Marketing Association (PMA) Fresh Summit Conference and Expo, which will take place at the Orange County Convention Center in Orlando, Florida on October 14-16, 2016.
With dynamic year-round and seasonal retail, and online merchandising support programs, as well as flexible and convenient pack configurations, both brands are now available for distribution to restaurants, institutions, and produce retailers throughout the Unites States.
There’s also an immersive online presence for the brands with on-going social media programs and dedicated brand websites packed full of nutritional information, expert tips, and easy recipes for tasty meals and healthy snacking.
For more information about I Love Avocados, visit www.iloveavos.com, and for more information about AvoMonsters, please visit www.avomonsters.com.
