MURRIETA, CA - Are you locked in? Can you see your focus lying straight ahead? I’m thinking you must, because clear objectives come to the surface every day. For West Pak Avocado, that comes in the form of its 100% Avo-Focused campaign. The supplier will be kicking off the campaign at the International Fresh Produce Association’s Global Produce & Floral Show, and it will carry through all sales and marketing efforts for the year, including a new website, social media and marketing initiatives, and enhanced offerings.
“West Pak is excited about the new campaign and is thrilled to be a part of the in-person event,” said Chief Executive Officer Mario Pacheco. “We bring 40 years of avocado experience to the table and a legacy of fair, ethical, and sustainably minded business practices. West Pak is proud to focus on the avocado and nothing but the avocado.”
Avo Power Sessions with West Pak partners will be taking place at the show. During these scheduled sessions, attendees are invited to drop by to introduce themselves, ask questions, and get to know West Pak partners.
According to a press release, representatives from Apeel, Fairtrade America, Hass Avocado Board, California Avocado Commission, Avocados from Mexico, and Colombia Avocado Board are slated to attend the Avo Power Sessions.
“We invite our current and potential customers to come by our booth and partake in our Avo Power Sessions. They can chat with our team and meet our many partners to discover how West Pak has an avo solution for every avocado need,” mentioned Vice President of Sales and Business Development Joe Nava. “From options for foodservice and wholesalers to revving up avocado excitement for retailers, West Pak is here to help drive the avocado category for our customers.”
Marketing Manager George Henderson also commented on this upcoming showcase.
“West Pak is truly 100% Avo-Focused! We show our commitment by ensuring that our customers are empowered with all of the sales, marketing, and educational support they need to succeed with everyone's favorite green fruit,” Henderson stated, putting an emphasis on the excitement of this campaign.
West Pak can be found at booth #4961 at the event. Be sure to swing by!
