West Pak Avocado Underway With The California Season


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Tue. February 21st, 2012

Temecula, CA<hr class="legacyRuler"><hr class="invisible minimal-padding">Welcome to Shop Talk! Doug Meyer, Vice President of Sales & Marketing for West Pak Avocados joins AndNowUKnow to talk about the company's avocado growing season and promotions. With the California growing season getting underway, West Pak is excited for the upcoming seasonal promotions. The company is looking forward to promote avocados for holidays ranging from Cinco de Mayo, Memorial Day and the Fourth of July. The avocado crop will be in full production for Cinco de Mayo celebrations. West Pak's California avocado crop is looking to be much larger than last year's, 100 million more pounds to be specific.<hr class="legacyRuler"><hr class="invisible minimal-padding">West Pak is looking forward to having a lot of promotional activity in the upcoming seasons. The promotions involve in-store contests, consumer outreach and radio promotions (in the store and on commercial radio).<hr class="legacyRuler"><hr class="invisible minimal-padding">