West Pak's New I Love Avocados Brand is Heart-Check Certified

Mon. September 18th, 2017 - by Eva Roethler

MURRIETA, CA - West Pak Avocado, the innovator behind the I love Avocados™ brand, has announced that the signature item has earned the American Heart Association’s (AHA) coveted Heart-Check mark designation. The certification means the product meets strict dietary criteria for health foods.

Mario Pacheco, Chief Executive Officer, West Pak Avocado"We are honored to receive the American Heart Association certification," said Mario Pacheco, CEO of West Pak Avocado, the parent company for I Love Avocados, in a press release. He continued, "Now with the Heart-Check mark association throughout our brand, people can be doubly confident with their choice of heart-healthy avocados."

The requirements for certification are based on the sound science of the American Heart Association regarding healthy dietary recommendations including food categories, specific product ingredients and nutrient values.

Designed to help consumers make informed choices about the foods they purchase, the American Heart Association Heart-Check Food Certification Program uses the Heart-Check mark to make it easy for consumers to spot heart-healthy foods in the grocery store or when dining out. According to the American Heart Association, over 75% of consumers recognize the Heart-Check symbol and express that they are more likely to purchase foods that feature the certification mark.

West Pak Avocados

This Heart-Check mark is now prominently displayed on all I Love Avocados packaging, merchandising and marketing materials, and product support including the brand’s website and social media. This designation is important to the I Love Avocados brand, as it continues their commitment to help educate others about the benefits of a healthy lifestyle including a balanced diet. This in turn will help minimize the occurrence of obesity, diabetes, and other preventable health issues.

Congrats to West Pak on the certification. For all the latest in fresh produce industry strategy, stay tuned to AndNowUKnow.

West Pak Avocado