White Castle Debuts New Veggie Sliders


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Tue. January 20th, 2015 - by Kyle Braver

COLUMBUS, OH - With its new Veggie Slider, White Castle is beckoning veggie lovers to the drive-through.

“We are pleased to continue the tradition of offering customers what they crave – the highest quality food, served hot and tasty,” said Jamie Richardson, White Castle Vice President. “The Veggie Sliders offer Cravers an incredible new taste experience that’s different from any other sandwich on our menu.”

Veggie Slider

The veggie burgers are made with a mixture of vegetables including carrots, zucchini, peas, spinach, broccoli, according to a press release. White Castle lovers can enjoy them with either honey mustard, ranch or sweet Thai sauce.

Having debuted nationally on December 30th, the culinary creation has drawn equal measures of praise and criticism, according to the Huffington Post. With the numbers of vegetarian-minded eaters increasing every year, produce has become a big player even in the fast food circuit. Many who recognize this trend have applauded White Castle's attempt to cater to a wider audience.

The Veggie Slider is between 150-270 calories. In comparison, a classic slider is 140 calories (160 calories with cheese).

Is this latest product release from White Castle a sign of a larger industry trend? Between Chipotle's Sofritas, Burger King's veggie burger, and the rise of Cuties as a McDonald's staple, produce seems to be becoming a much bigger player in fast food establishments.

Stay tuned to AndNowUKnow as we continue to track the latest trends of product innovations impacting the fresh produce industry.

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