PLANT CITY, FL - Wish Farms is growing its year-round offerings. The company announced that it will now offer blackberries, available in an all-new elongated blackberry clamshell.
“Blackberries are the perfect complement to our year-round berry program,” said Gary Wishnatzki, Owner of Wish Farms. “In just one phone call, customers can now choose to order an assortment of berries.”
The newest addition will be available both in organic and conventional, according to a press release, as the company responds to common customer requests to extend the berry program.
“Growers are excited to work with the Wish Farms brand,” said Jose Saca, Director of Blackberry and Raspberry Operations at Wish Farms. Saca brings experience and connections necessary to kicking off the company’s new program, with more than ten years of experience in the industry. “We are partnering with the best growers for quality, and we hold ourselves to the highest food safety standards with all fruit coming through one of our Wish Farms facilities to be inspected by our quality control team.”
The Mexico blackberry season kicked off this month, and will extend to the end of May. The domestic blackberry season gets underway mid-May in Georgia, North Carolina, and California, and will continue through September.
As for the new packaging, Wish Farms reported that, similar to raspberry 12-ounce flat packs, this elongated clamshell will provide a cleaner look across the berry case. To see for yourself, and to learn about continued strategic growth as the company looks to establishing a year-round raspberry program, you can visit the team at booth #1507 at PMA Fresh Summit this upcoming weekend.
