Plant City, FL - Welcome to Shop Talk. On this episode, Gary Wishnatzki, Owner of Wish Farms, joins us from the 2011 PMA Fresh Summit floor. The company was nominated this past October for an Impact Award for Excellence in Packaging. In addition to the nomination, the company has debuted a new mobile website featuring product QR codes. The unique QR codes do not link consumers to a static website , but directly to a specific site where they can access information that connects them to the picker, clamshell, and location from where a particular product originated. The mobile site aims to bring traceability directly to the consumers fingertips. The team at Wish Farms recognizes that their name graces every package from the source to the consumer. This attentiveness adds value to the product and reveals the usefulness in traceability, promoting improved quality and brand image. <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">www.wishfarms.com<hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
