Wish Farms Prepares for a Booming Blackberry Season
- by Alexis Schreiber
PLANT CITY, FL - Wish Farms is ready for a berry busy Southeast blackberry season! Growth in the blackberry category has been a focus for Wish Farms' Cane Berry Director Jose Saca since 2016.
“We aligned ourselves with exceptional growers that allow us to provide great tasting varieties like PrimeArk 45, Osage, Ouachita, and Natchez among others,” said Saca. “We are also encouraged by the steady growth in consumer demand. If there are no major weather events, we can expect a good production year with early volume estimates 15-20 percent higher over last season.”
According to the company’s press release, Wish Farms completed a 7,500-square-foot cooler in Shelby, North Carolina, in 2018 to manage its blackberry program in the region. All Wish Farms blackberries will ship from this facility after thorough quality control inspections in this region.
“This southeastern blackberry program is essential to our mission of providing the best tasting berries,” said James Peterson, Vice President of Sales. “We look forward to working with our retail partners this June and throughout the summer to support blackberry ads.”
With the high-quality blueberry crop coming from the region, the blackberry season is expected to align well. Weather in Georgia and North Carolina has been ideal leading up to the season, as stated in the press release. Plants have had favorable chill hours. There have currently been no major weather events or late winter injuries that lead to bud or fruit damage. With the season concluding in September, peak volume is expected around the second to third week of June.
For updates on the blackberry season and anything fresh produce, keep reading AndNowUKnow.