Wonderful Halos Kicks Off Biggest Season Ever, Invests $30 Million in Marketing
- by Melissa De Leon
LOS ANGELES, CA - November is looking sweeter than ever as Wonderful Halos gears up to kick off what it is touting as its biggest season to date. As a means to continue to accelerate category growth and keep the brand in a top spot, the company is launching a $30 million integrated marketing campaign that builds upon the success of the previous season.
“Each season gets sweeter and sweeter for Wonderful Halos,” said Adam Cooper, Vice President, Marketing. “Last year was our best-selling season ever, with Halos contributing to 27 percent of total produce dollar growth. In addition to being recognized as the Number 1 most-loved healthy snack brand among both parents and kids, Halo’s multi-million-dollar campaign is designed to drive sales by promoting new everyday snacking occasions to keep the brand top of mind, top of the category, and top of the shopping list.”
The campaign features “Good Choice Kid” television commercials, Facebook and Instagram blasts, an expanded influencer campaign, national FSIs, and a New York Times Square digital billboard to increase visibility and alert nearly 30 million consumers that sweet, seedless, and easy-to-peel Halos are back in stores.
The campaign also adds to the “Grove of Goodness” collection, debuting a new high-graphic Halos fruit stand display that brings to life the process of delivering mandarins from tree to table. According to a press release, Wonderful Halos point-of-sale (POS) displays give retailers flexibility to showcase product beyond produce and in less traditional areas of their stores, including the frozen food aisle, deli, pharmacy, and at checkout, with last year’s 20,000-display-strong POS program helping retailers double their sales growth.
Wonderful Halos will be in stores by early November and are sold in 3 lb and 5 lb bags and 5 lb boxes.
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