Wonderful® Halos® Launches New Multimillion-Dollar Marketing Campaign
- by Kayla Webb
LOS ANGELES, CA - While some people relish the opportunity of getting to pick the movie, the snack, the whatever, I tend to buckle under the pressure. I worry too much about whether every single person I’m picking for likes action or comedy, or sweet or salty, and I become a stress ball. But in a new multimillion-dollar campaign, The Wonderful Company is making sure consumers like me stay in human form when tasked with snack duty, since Wonderful® Halos® exist, duh!
Wonderful Halos’ “The Checks-All-The-Boxes Box” campaign transforms boxes of Halos into every parents’ snack dream and emphasizes the mandarin brands’ capacity to fit any occasion, including, but not limited to, “Yes-I-Brought-Enough-For-The-Whole-Team Box” for soccer practices, “My-Kid’s-Involved-In-Everything Box” for school recitals, and even “For-The-Love-Of-Pete-Don’t-Touch-That-Cake-Yet” box for birthday parties.
“80 percent of parents bring snacks for their kids’ events—and 50 percent of them are bringing snacks more than five times per year,” said Adam Cooper, Vice President, Marketing. “The new multimillion-dollar campaign is designed to tap into these snack duty occasions and empower parents to choose a 5-pound box of Wonderful Halos over other sugary snacks as the good choice solution.”
Via in-store point-of-sale materials, social media ads, digital integrations with event planning sites, consumer emails, a national FSI, and an expanded influencer campaign, Wonderful Halos is reminding consumers Halos ae healthy, convenient, single-serve, allergen-free, and require no additional prep or refrigeration—which Wonderful pokes fun at in season-long digital investments—and as such are the perfect snack.
Halos is also partnering with the Holderness Family, who have two million followers on social media and are known on YouTube for their annual “Christmas Jammies” viral music videos, according to a press release. The Holderness Family released a new original song and music video, “Snack Panic Attack,” on Facebook, Instagram, and YouTube to highlight Halos as the perfect healthy snack for any parent with snack duty anxiety.
The company is also taking its “Grove of Goodness” POS display program one step further by adding 15,000 pieces of Snack Duty POS to retail stores. This includes new displays that feature lifestyle imagery and new bin bases, both of which reinforce “The Checks-All-The-Boxes Box” campaign’s messaging.
Wonderful Halos are sold in 3-pound and 5-pound bags and 5-pound boxes and are available nationwide through May.
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